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a-z glossary

Audience Plan

An audience plan discusses who the material/project will appeal to and outlines the strategy the applicant will employ to reach that audience.

Budget: A-Z Budget

– the preferred format for production submissions (where MovieMagic Budgeting is not available). The standard format for the A-Z Budget is available on the Screen Australia website: http://www.screenaustralia.gov.au/a-zbudget

Communications Plan

Screen Australia has produced a guide to communications for online creators: www.screenaustralia.gov.au/sa/screen-news/2017/09-15-communications-for-online-originals

Although this was written with emerging YouTubers in mind, it is a valuable resource to anyone working with a small budget or just starting out in the industry.

Concept Document

A document summarising the conceptual scope of a project.

Development Plan

The applicant’s strategy for the project’s progression through the various stages of development.

Distribution Guarantee

A guarantee by a distributor to pay an agreed sum on, or after delivery of a project.

Finance Plan

The financial contributions that will be made to meet 100% of the proposed budget. Proposed contributions may include agency investment and loans, presales, equity and gap.

Letter of Intent

A short form statement from an investor outlining the intention to invest in the project and the key terms of that proposed investment.

Letter of Interest

A letter from a broadcaster, sales agent or distributor indicating a level of interest in the project that qualifies the project as having demonstrated market interest.

Location Breakdown

The breakdown of locations according to the shooting script.


A single, pithy sentence that sells the concept of the project. (see also Synopsis.)

Marketing Plan

This is a document outlining the specific efforts that the producer will make to penetrate the target market and describing the path that the project needs to travel to screen.


A pitch document, or selling tool, that incorporates key information about the project, including: a one paragraph synopsis, logline, tagline, key art, major production details (format, length, episodes, dates, key personnel), and contact information.


The outline identifies the main characters and the significant turning points in the story. It highlights the characters’ goals and main obstacles they face in gaining them. Often used as a selling tool, the writing is crisp and concise. It can sometimes employ pitch elements, which highlight the dynamic elements of the story and characters.


Costs the producer may incur in her/his own business in the course of producing the project.

Producer Offset

A Federal Government initiative. Please CLICK HERE for more details.

Producer’s Statement

A document that includes expectations of the market and how attending the market will benefit the projects and professional development of the applicant. The document identifies how this market, and the applicant’s attendance, are pivotal to the development of the projects and a statement of what the applicant is seeking from the market i.e. co-production, financiers, broadcaster interest.

Production Schedule

A schedule detailing all key commencement/completion dates as the project moves through various stages of production from prep to final delivery.

Professional Placement

A qualified industry practitioner working on a production in a role designed to be of mutual benefit to the production and professional development of the practitioner. Expected areas of work will be in various departments including but not exclusive to producers, directors, writers and camera.

Queensland Resident

Individuals who are currently on the Queensland electoral roll and have been for a minimum of six (6) months or, if not, who can substantiate proof of residency in Queensland for at least six (6) months prior to the production commencing.

Recoupment, Structure and Profit Share

An outline of the recoupment schedule and net profit entitlements of all the investors.

Scene Breakdown

A scene-by-scene outline summarising the major plot points within each scene. It is more detailed than a treatment and is often used to assist the restructuring and reworking of a screenplay.

Script Editor’s Notes

An assessment of the current and previous drafts of the material and a summary of the future direction of the script and what this necessitates.

Script Notes

The writer’s analysis of the material and proposed strategies for future drafts. The writer may address story, character, theme, dialogue, mood, structure, genre and point of view.

SFX – Special Effects

Effects which are performed ‘in camera’, in that they physically occur on location.

Shooting Script

A script that is production-ready.


A brief and succinct description of the screenplay. The purpose of the synopsis is to highlight the plot and motivation of characters. Projects may have both a one paragraph and a one page synopsis.


A detailed document summarising the storyline of the project, developed beyond the conceptual stage by the applicant.

VFX – Visual Effects

VFX are created in post-production, through the use of a computer. e.g. a computer generated image which is added to a scene during post production, or green screen backgrounds and effects added in post production.