Do you want to extend your project into other media including books, immersive experiences, Apps, merchandise and more?


Extended Experiences Lab
Thursday October 11 + Friday 12 October
10.00am – 5.00pm
Brisbane Powerhouse
119 Lamington Street, New Farm
Tickets $20 ($22.19 including booking fee)
RSVP HERE
Tickets sales closing
midnight Sunday 30 September

The Extended Experiences Lab is conceived, organised, and curated by Christy Dena, Universe Creation 101 and proudly presented by Screen Queensland and sqhub.

This workshop is for creatives in film, TV, and games who want to know practical techniques for extending their projects from films, TV shows and games into other media including books, immersive experiences, Apps, merchandise and more.

The workshop focuses on how you retroactively extend your existing project. Your project may already be released, or substantially developed. We look at techniques that scale according to your budget, and range from steps you can implement in a few hours to more ambitious plans that can be applied over time.

Participant will look at fixes for properties that are (currently) limited in their cross-media potential, and interrogate a range of strategies that balance promotion, ROI, audience appeal, and cumulative aesthetics.

Participants will also take home an Extension Analysis Notebook that lists questions to guide your extensions and future cross-media-native projects.

From the Extended Experiences Lab you will walk out with strategies and techniques to inform decisions around what to create, when, who for, why, and in what order.

What some people have said about the Lab:

“The Extended Experience Lab is an opportunity for you to not only network with like-minded creatives on a personal and professional level, but to be given insight into what an extended experience is and how it can value add to your creative process and product.”

“A well-crafted and excellent experience! Incredibly valuable insights into the process of extending experiences.”

“A great opportunity to expand your thinking around your work and its audiences!”

About Christy Dena:
Christy has mentored at industry labs around the world for the London Film Festival (Power to the Pixel), AFTRS, Screen Australia, and Film Victoria. She has been a juror for multi-platform projects including the Emmys, makes cross-media projects, and has been teaching and researching cross-media projects for over 20 years. Her consulting clients have included Cisco, Nokia, ABC, Bangarra Dance Company, and Wieden+Kennedy. Christy has spoken around the world at events and for companies and organisations including GDC, Transmedia Hollywood, TEDxTransmedia, Microsoft and GOMA. Her original projects have attracted multiple interactive writing awards from the AWG and WA Premier’s Book Awards.