Media Release: Screen Queensland CEO nominated for Telstra Queensland Business Women’s 2016 Award


Screen Queensland CEO Tracey Vieira has been nominated for a prestigious Telstra Queensland Business Women’s Award for her leadership and making a difference in the Australian screen industry.  Ms Vieira is among five women being recognised in the Corporate and Private Award section with winners of the 22nd Telstra Queensland Business Women’s Awards will be announced at a Gala Dinner at Brisbane City Hall on Friday 14 October.

Tracey Vieira was appointed Chief Executive Officer of Screen Queensland in February 2014, and has led Screen Queensland’s charge to grow the screen industry to be a significant contributor to the economic and cultural wellbeing of Queensland with trickle-down effects benefiting all Queenslanders.

‘The Queensland Government is committed to the long-term future of our State’s film industry and in the two and a half years since her appointment as CEO, and through her strong leadership and relationship-base, Tracey has positioned Screen Queensland as a global production destination of choice,’ said Screen Queensland Chair, Linda Apelt. 

‘Tracey has brought to the state’s screen agency professional leadership in a supportive and collaborative culture and encourages innovation and change to generate economic, employment and cultural benefits across metropolitan and regional Queensland.

‘Tracey has launched new initiatives for the Queensland screen industry including the first fully funded features program with Streaming Video on Demand company Stan (Queensland: Originals), a creative partnership initiative with YouTube, a business building program Enterprise Queensland and Emerging Programs. She has also spearheaded the state’s screen Gender Parity Program to ensure women are properly represented both in front and behind the camera.’

Ms Vieira is a QUT graduate with a Bachelor of Education majoring in Film and Media in 1993. She moved to Los Angeles in 2004 where for the next ten years she took on senior roles in Ausfilm, the industry-government partnership that connects the international film community with Australia’s screen incentives, talent and facilities.

At Ausfilm and Screen Queensland, Ms Vieira has played an integral role in attracting over a billion dollars in production investment in Australia, including Legendary Pictures Kong: Skull Island, Columbia’s The Shallows starring Blake Lively, Walden Media’s Nim’s Island, Twentieth Century Fox’s The Wolverine, USA Network’s television mini-series The Starter Wife, and HBO Film’s television series The Pacific. Most recently, she helped to secure Queensland as the location for Marvel Pictures Thor: Ragnarok, Walt Disney’s Pirates of the Caribbean: Dead Men Tell No Tales, NBC Universal’s Unbroken, a film directed by Academy Award winner Angelina Jolie in addition to Warner Bros. blockbuster San Andreas which also filmed in the state. 

Via attracting these productions to Queensland, Ms Vieira is also helping to stimulate cultural tourism. With local productions, she has championed the Queensland screen sector as being leaders of change and new ideas to ensure the state’s sector is viable and successful and ensuring the growth of the sector across all platforms.

Ms Vieira’s legacy for the Queensland screen industry will be her contribution to ensuring the nation’s culturally diversity is showcased on screen, reflecting the Australian people on screen and the economic benefits that will keep a buoyant screen industry sailing into a bright future for all Queensland.

Tracey sits on the advisory committee for Australians in Film, a Los Angeles based non-profit organisation and is also a non-executive director of RSPCA Queensland, QMusic and the Sunshine Coast Arts Advisory Board.

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For more information on the 2016 Telstra Queensland Business Woman of the Year Awards, visit https://www.telstrabusinesswomensawards.com/news/2016/queensland-women-lending-a-hand-to-help-others-succeed/