Date and time: Monday 14 September, 10–11:30am
Location: Screen Queensland, Teneriffe
Expressions of Interest close: Friday 21 August
Learn how to give your intellectual property greater legs—generating revenue, reaching new audiences and building your brand—in this intimate masterclass with Nicole Goldman, Executive Vice President of Branding at The Jim Henson Company.
Drawing on lessons from The Jim Henson Company, Nicole will explore how character-led IP can evolve beyond film and television into publishing, licensing, consumer products, games, digital content and live experiences while maintaining creative integrity and building a sustainable creative business.
This practical masterclass will provide participants with tailored feedback on the opportunities for their properties, practical pathways to explore expansion and industry insights from one of the world’s most recognised creative companies.
Presented in partnership with Queensland Art Gallery/Gallery of Modern Art (QAGOMA) as part of the Make, Believe, Magic: The Worlds of The Jim Henson Company exhibition, this event is open to 20 Queensland producers and creatives with established properties that have the potential for expansion.
Participants will be selected by Screen Queensland via an expression of interest.
Make, Believe, Magic: The Worlds of The Jim Henson Company is proudly supported through our Screen Culture Fund.
ABOUT NICOLE GOLDMAN
Nicole Goldman is the Executive Vice President of Branding at The Jim Henson Company. Goldman oversees the global marketing, promotions, public relations and social media for all sectors of the Company’s business, including corporate, television, consumer products, home entertainment, international, live theatre and digital.
In her current role, Goldman has been instrumental in the successful launches of key brands, including The Dark Crystal: Age of Resistance, Sid the Science Kid, Dinosaur Train, Word Party, and Splash and Bubbles. Under the Henson Alternative label, she oversaw the launch of the live improvisational puppet show, Puppet Up! – Uncensored. Goldman also proudly celebrates the Company’s legacy and the work of its founder Jim Henson with ongoing publicity and promotion of its classic brands like Fraggle Rock, Labyrinth, and The Dark Crystal.
Goldman heads the Company’s efforts in all location-based experiences and live shows including the stage production Jim Henson’s Inspired Silliness for Princess Cruises and traveling museum exhibits for Splash and Bubbles and Dinosaur Train, in partnership with The Magic House in St. Louis.
Image: Production still from The Great Santa Claus Switch, courtesy of The Jim Henson Company
