SQ News

Hoodlum to Film Netflix Romcom in Queensland

Victoria Justice and Adam Demos

A Netflix Original romantic comedy feature is confirmed to start filming in the Gold Coast hinterland from September this year, with Brisbane’s Emmy® and BAFTA® Award-winning Hoodlum Entertainment producing. 

The yet untitled feature film tells the story of an American wine importer, played by Victoria Justice (Afterlife of the Party, Queen America), who travels to an Australian sheep station where she ends up working as a ranch hand and falling for rugged local, played by Adam Demos (Sex/Life, Falling Inn Love). 

Production, as well as post-production, has been secured by the Queensland Government through Screen Queensland’s Production Attraction Strategy.

“This new Netflix film is the latest in a string of domestic and international productions continuing to fuel the state’s screen boom which is critical to our economic recovery,” Queensland Premier Annastacia Palaszczuk said.

“This project is a strong example of how our Production Attraction Strategy benefits Queensland’s local screen sector via exciting co-production arrangements for local businesses, such as Hoodlum Entertainment, one of the state’s most successful production companies.  

“Screen is a major industry in our state and my Government’s recently announced $71 million boost as part of our Economic Recovery Plan, including $53 million to the Production Attraction Strategy, will ensure that the current pipeline of production continues for years to come, for the benefit of our expert local cast and crew.” 

Screen Queensland CEO Kylie Munnich said that repeat business from the international streaming service is testament to the strength and competitiveness of Queensland’s incentives, locations, skilled local crew and broad range of post-production facilities.  

“This is the third Netflix Original production to film in Queensland since 2020, following on from Escape from Spiderhead starring Chris Hemsworth and the Jessica Watson biopic True Spirit, which is currently filming on the Gold Coast.   
“We are excited to see Hoodlum producing this global feature film, and proud to have supported all three seasons of Hoodlum’s ABC crime series Harrow, in addition their celebrated 2018 Netflix Original series Tidelands and their comedic First Nations co-production All My Friends Are Racist, releasing next month on ABC platforms.

“Screen Queensland is succeeding in our mission to promote Queensland as a global production hub that can provide local and international productions with exactly what they need to create high-end, quality content for global audiences,” Ms Munnich said. 

Executive Producers are Hoodlum’s Tracey Robertson and Nathan Mayfield, alongside Fernando Szew of MarVista Entertainment and writing duo Elizabeth Hackett and Hilary Galanoy (Love, Guaranteed, Falling Inn Love). Producers are Robyn Snyder of Front Row Films, Deborah Evans of DAE Light Media and Hoodlum’s Deborah Glover and Tracey Vieira. The film will be directed by Stuart McDonald (Oddball, Crazy Ex-Girlfriend).  

Other Queensland Government-supported productions currently filming include Universal Studios Group’s series Joe Exotic at Screen Queensland Studios in Brisbane, new ABC crime series Troppo and teen series Taylor’s Island for Fremantle Australia. 


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