SQ News

Queensland-Made Mobile Phone Comedy Goes Viral

New ABC made for mobile show - Content
New ABC made for mobile show – Content


Content, a trail-blazing new comedy series from multi Emmy and Logie Award-winning Ludo Studio, the makers of Bluey, has launched this week with scenes from the first episode going viral as fake news, in a perfect twist of life imitating art.

Content is the world’s first scripted vertical video drama set on a phone that depicts wannabe influencer and millennial Lucy in her pursuit for fame but when a car crash makes her a worldwide meme her life changes course forever.

Screen Queensland is proud to have invested in this innovative project that creates screen content in a novel way to meet audience trends and viewing preferences on mobile devices.

Jo Dillon, Screen Queensland Acting CEO, said Content epitomises the bold and dynamic screen content that is the hallmark of Queensland productions.

Content is made by a stellar team of Queensland content creators at Ludo Studio that are brave, funny and bold, poking fun at ourselves and contemporary fixations on self-image, using the very implement at the heart of obsession, mobile phones.

“It’s also wonderful to have one of our SQ Mentorship alumni Meg O’Connell expand her credits as Producer/Executive Producer in this production and continue to build a solid career in the screen industry,” said Ms Dillon.

Meg O’Connell said the vertical video “screen life” format is coming fast to global audiences and we are the pioneers of that format in Australia.

“For the last decade, contemporary film and television has attempted to capture the effects of our increasing reliance on phones from the outside, but Content presents the first opportunity to see the way we interact with this technology head-on,” said Ms O’Connell.

The show takes place in real time on Lucy’s smartphone. When she’s interfacing with her phone – we’re interfacing with her. But it’s not just the social apps where we see the story play out. We see inside Lucy’s mind: her google searches, private messages, photo albums, phone calls and everything she wouldn’t want to reveal. The show focuses on the collision of her private and public worlds in each episode.

Content is a Ludo Studio production for the ABC. Principal production investment from Screen Australia, in association with Screen Queensland.

Watch Episode 1 now on your smartphone @ABCTV social accounts:

ABC YouTube – youtube.com/abctv

ABC Facebook – facebook.com/abctv

ABC IGTVinstagram.com/abctv

and also ABC iview – iview.abc.net.au
– ENDS- 

Electronic Press Kit available here

For more information, interview requests or publicity assets please contact Anna Benjamin via Benjamin.Anna@abc.net.au or 02 8333 2325.

For interviews with Screen Queensland contact Bronwyn Fardon via bfardon@screenqld.com.au or 07 3248 0535.



Ludo Studio is a multi-Emmy and Logie Award-winning studio creating and producing original scripted drama, comedy, animation and digital Australian stories for the world. Ludo’s Brisbane studio employs over fifty creatives and producers on their original productions. Ludo’s latest series, Bluey is the most-watched show in ABC iview history with over one hundred million views and a Logie for most outstanding children’s series. Ludo partnered with BBC Studios for the show and in 2019 Bluey will become the first Australian series to be released globally on new streamer, Disney +. In 2019, Ludo will release four original shows including the SBS drama, Robbie Hood which Sydney Morning Herald called “the most perfect piece of television you’ll see this year” and content, the world’s first vertical comedy set on a phone commissioned by ABC for release on broadcast and digital. Ludo’s comedy, The Strange Chores starring Australian talent, RackaRacka (5 million Youtube Subs, 1.5 billion views) is coming soon to ABC ME and is a partnership with Canada’s Boatrocker Studios. Ludo loves working with new and diverse talent and connecting these artists to global partners, broadcasters and distributors.