Production has started on Bluey, an Australian animated pre-school series created by Joe Brumm with the Emmy® award-winning Ludo Studio, co-commissioned by ABC KIDS and BBC Worldwide, with funding support from Screen Australia, in association with Screen Queensland.

The series follows Bluey, a loveable and inexhaustible six-year-old Blue Heeler puppy who lives with her dad, mum and four-year-old little sister, Bingo. In each episode, Bluey turns her limitless Blue Heeler energy to the task of constructing bizarre and elaborate games that unfold in unpredictable and hilarious ways, bringing her family and the whole neighbourhood into her world of fun.

Inspired by the warmth and beauty of semi-tropical Queensland, this big-hearted, authentically Aussie series will be created and produced wholly in Australia. The creative team behind Bluey includes creator/showrunner Joe Brumm (Charlie and Lola), Emmy awarding-wining producer/executive producer Charlie Aspinwall (Doodles, #7DaysLater), Emmy awarding-wining producer Daley Pearson (Doodles, #7DaysLater), and animation director Richard Jeffrey (Tinga Tinga Tales). The series will be executive produced by Michael Carrington, ABC Head of Children’s Television, and Henrietta Hurford-Jones, Director of Children’s Content for BBC Worldwide.

“Bluey is based on the experience of raising two daughters,” said Joe Brumm. “Playing seems as natural to them as breathing. It’s fascinating seeing how much they learn from devising and playing their own games, especially the more elaborate and social ones. So Bluey is a celebration of the role of imaginative play in shaping healthy kids. We’re excited to express this universal message in a uniquely Australian setting.”

“By creating Bluey solely in Australia, Ludo Studio is giving Aussie animation talent a chance to shine on a delightful and engaging series that will be broadcast here and distributed internationally. Our ABC KIDS audience will instantly fall in love with this imaginative and curious little blue cattle dog, and we’re thrilled to be partnering with Ludo Studio once again on another unique and endearing preschool series,” said Michael Carrington, Head of ABC Children’s Television.

Henrietta Hurford-Jones, Director of Children’s Content for BBC Worldwide said: “We’re thrilled to be working with the talented team at Ludo and Michael and team at the ABC on Bluey. This show introduces a wonderful character in Bluey who uses every day gameplay to understand the world around her. The show takes an authentic and very funny view on family life with young children that ensures it will be enjoyed by parents as well as children. Add in the beautiful Australian locations and colours and we feel Bluey will become a new global hit.”

Sally Caplan, Screen Australia’s Head of Production said: “Ludo Studio are carving out a niche for themselves as innovative storytellers and creators of fun, fresh kids content. Their International Emmy® awards demonstrate the global appeal of their shows, so it is no surprise to see BBC Worldwide come on board and co-commission Bluey with ABC KIDS. We are sure children around the world will love the adventures of this adorable Australian cattle dog!”

Screen Queensland CEO Tracey Vieira congratulated Brisbane-based Ludo Studio on their latest success. “Screen Queensland has provided funding for Bluey’s development and it’s great to see the series begin production,” Ms Vieira said. “Children will fall in love with this wonderful animated show, created by one of Australia’s most innovative production houses.”

Bluey is a 52 x 7-minute series which will air on ABC KIDS and ABC KIDS iview in 2019, with BBC Australia broadcasting the series following ABC KIDS. BBC Worldwide have the global merchandise and licensing distribution rights.