Rounds will open monthly until October 2020.
Applications due 29 May 5:00pm
07 3248 0500
Our Digital Conversions initiative invites applications from Queensland content creators to find their audience with a short-form idea on the digital platform of their choice. This short-form content must act as a proof of concept for a broadcast or digital series, to be pitched to market.
Some of the most popular content we watch on mainstream media found its first die-hard fans as a digital short. From scripted content such as Broad City, Insecure, Portlandia, and The Katering Show, to animation favourites such as Adventure Time, Rick and Morty and Beached Az, to cult classic formats like Between Two Ferns, Billy On The Street and Drunk History. All of these digital short-form ideas gained huge popularity online and went on to secure series deals with broadcasters or streamers.
We are looking for bold and creative global ideas, across scripted series and format genres, which can be distributed on a digital screen platform. Ideas should be between 30 seconds to 5 minutes of content.
You should demonstrate a clear strategy to gain an audience on your preferred digital platform, in order to test your short concept. For example, this could include partnering with talent with a significant audience, or identifying a niche audience and working within your platform of choice to optimise marketing to this audience. Successful applicants must deliver their digital product within 1 month of approval. It is important that your product is able to be delivered and posted to your selected platform, adhering to all government recommendations around social distancing during the COVID-19 restrictions.
We will provide feedback throughout the creation and release of your short content and may require you to partake in workshops and consultations throughout the process.
Aboriginal and Torres Strait Islander screen content, practitioners and representation across our industry and state. Additionally, we are committed to ensuring diverse representation across all aspects of the production and development process, including differences in gender; age; Aboriginal identity; cultural and linguistic diversity; disability; sexuality and gender identities, including lesbian, gay, bisexual, transgender, queer and intersex (LGBTQI+), location (including regional and remote areas); and socio-economic status.
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Who can apply?
The initiative is open to Queensland content creators whose projects are able to be delivered whilst adhering to government restrictions around social distancing during COVID-19. Development, production and post-production must occur in Queensland. The intellectual property must be owned by a bonafide Queenslander and the majority of the budget must be spent in Queensland on Queensland elements.
Collaboration with interstate and international talent is acceptable however preference will be given to projects where Queenslanders occupy all key creative and crew positions.
All key creatives and crew must NOT be:
- a full-time undergraduate or masters students, nor should the project contribute to the coursework or research of any study the applicant is undertaking
- employed by a government screen agency
- employed by a broadcaster
- involved with any projects in default with SQ.
Applicants must NOT:
- propose a project designed for the education, training, advertising, marketing, tourism or media sector
- seek retrospective funding
- submit more than one application per round
- submit the same idea in multiple rounds.
In addition to meeting the requirements of this funding program, all applicants must adhere to the Screen Queensland Terms of Trade.
What can I apply for?
Production, post-production and marketing costs associated with your digital short-form product.
How much can I apply for?
Screen Queensland will act as seed investors as a part of Digital Conversions for up to 3 projects every month, for up to 6 months. Screen Queensland will provide up to $5,000 in contribution towards the execution of your short-form idea, as a part of the development of your longer form idea. Screen Queensland’s investment is 110% recoupable on the first day of principal photography for the longer-form project.
The applicant can keep any platform revenue generated from the short form release. Screen Queensland will reserve the right to distribute any content produced within this initiative on our own digital channels as a form of cross promotion and revenue raising, which will be distributed within future Screen Queensland initiatives.
What is SQ looking for?
- Is this an exciting idea?- What is the quality of the short and longer-form idea.
- Is the idea able to be executed? Is it a viable proposal considering budget and COVID-19 restrictions?
- Is this idea likely to excite an audience? Does the team have a clear idea of who their audience is and a clear, executable strategy in terms of how to reach them, for both the short and long-form projects?
- Does the team have the necessary skills to deliver the project?
- How likely is the longer-form project to secure market attachment?
- What impact will this have on Queensland talent?
We seek to support the creation and growth of Aboriginal and Torres Strait Islander screen content, practitioners and representation across our industry and state. Additionally, we are committed to ensuring diverse representation across all aspects of the production and development process, including differences in gender; age; Aboriginal identity; cultural and linguistic diversity; disability; sexuality and gender identities, including lesbian, gay, bisexual, transgender, queer and intersex (LGBTQI+), location (including regional and remote areas); and socio-economic status.
What documents do I need to provide?
All applications must include the following items.
- Loglines and one paragraph synopses for the short proof of concept and longer-form project.
- A pitch document (up to 3 pages) OR a short video (up to 3 minutes) that includes your vision for both short-form and long-form ideas that addresses: your idea for the short-form and long-form, what makes your idea unique, tone and style, why will an audience connect, audience/market strategy addressing platform of choice and why, insight into the team and your ability to deliver the short-form product.
- For scripted content, please provide a completed script of no more than 10 pages (short content should be between 30 second to 5 minutes). For short-form content seeking completion funding, this should include a rough cut.
- A basic budget for the short-form product that outlines costs, your contribution, third party contribution (if applicable) and Screen Queensland Contribution.
- A risk plan of how you will produce and deliver your short-form project whilst adhering to the government restrictions and regulations regarding COVID-19.
- CVs and bios for all team members.
- Link to examples of previous work (if applicable).
How do I apply?
- Read through all the above guidelines and our terms of trade, paying close attention to the eligibility and assessment criteria
- Apply online for ROUND ONE at https://screenqueensland.smartygrants.com.au/DC2020 by 5pm 29 May 2020. Late applications will not be assessed. You will receive a notification email within 30 minutes of applying. Please note it is the applicant’s responsibility to contact us if this email is not received. Incomplete applications will not be assessed.
- We may contact you to provide further details, documentation or participate in an interview. If you cannot provide additional documentation within 3 business days, your application will be automatically withdrawn. Applicants will be notified of the outcome of their application within 2 weeks of the closing date.
Rounds will open monthly until October 2020. To stay informed of when new rounds open, follow us on social media or subscribe to our enewsletter.
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